MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelDec 04, 2013 1:00 PM By Christophe Marcant
As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.
Cross ChannelDec 04, 2013 12:12 PM By Dan Darnell
Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.
Cross ChannelDec 04, 2013 11:25 AM By Eric Feinberg and JJ Cramer
The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.
Cross ChannelDec 03, 2013 4:07 PM By MCM Staff
Cyber Monday proved to be the biggest online sales day in the history of Walmart. In fact, according to the retailer, from Thanksgiving through Cyber Monday was the highest five-day stretch in online sales for the retailer in its history with over one billion page views processed.
Cross ChannelNov 22, 2013 12:55 PM By Erin Lynch
Which is more important in the eyes of the consumer this holiday: free shipping, delivery tracking, shipping options, or overall shipping costs? The answer, well, all depends on which demographic you are trying to secure but simply a wide variety of shipping options could be the key to offering the best shopping experience to consumers this holiday season.
Cross ChannelNov 21, 2013 4:02 PM By Erin Lynch
As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.
Cross ChannelNov 20, 2013 2:56 PM By Erin Lynch
While merchants have been putting forth most of their efforts into creating a customer-centric approach in the contact center and the warehouse, the top initiative by executives moving forward is to also create a customer-centric supply chain.
Cross ChannelNov 18, 2013 3:55 PM By Bill Onion
The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.
Cross ChannelNov 13, 2013 4:21 PM By Erin Lynch
China’s largest shopping event, Single’s Day, topped nearly $6 billion in sales in just 24-hours, making it the largest single shopping day event in the world.
Cross ChannelNov 12, 2013 1:40 PM By Erin Lynch
The National Football League has opened its first official online store in China. The new site is similar to the U.S. ecommerce site selling official NFL branded apparel, equipment and accessories over an ecommerce platform on China’s Tmall.com.
by Pau Sabria
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