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Cross Channel ARCHIVE

2014 Ecommerce Predictions: What’s In and What’s Out  Dec 04, 2013 12:12 PM By Dan Darnell

Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.

Clearing Up the Confusion Between Omnichannel and Multichannel  Dec 04, 2013 11:25 AM By Eric Feinberg and JJ Cramer

The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.

Walmart Sees One Billion Pages Views Over Cyber Weekend  Dec 03, 2013 4:07 PM By MCM Staff

Cyber Monday proved to be the biggest online sales day in the history of Walmart. In fact, according to the retailer, from Thanksgiving through Cyber Monday was the highest five-day stretch in online sales for the retailer in its history with over one billion page views processed.

Consumers Open Up About Holiday Shipping Preferences  Nov 22, 2013 12:55 PM By Erin Lynch

Which is more important in the eyes of the consumer this holiday: free shipping, delivery tracking, shipping options, or overall shipping costs? The answer, well, all depends on which demographic you are trying to secure but simply a wide variety of shipping options could be the key to offering the best shopping experience to consumers this holiday season.

How Ad Extensions Can Spice Up Your Marketing Experience  Nov 21, 2013 4:02 PM By Erin Lynch

As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.

Supply Chain Execs from Across the Globe Plan a Customer-Centric Focus  Nov 20, 2013 2:56 PM By Erin Lynch

While merchants have been putting forth most of their efforts into creating a customer-centric approach in the contact center and the warehouse, the top initiative by executives moving forward is to also create a customer-centric supply chain.

Leverage Ecommerce to Eliminate Channel Conflict  Nov 18, 2013 3:55 PM By Bill Onion

The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.

China’s Single’s Day Breaks World Record with $5.7 Billion in Sales  Nov 13, 2013 4:21 PM By Erin Lynch

China’s largest shopping event, Single’s Day, topped nearly $6 billion in sales in just 24-hours, making it the largest single shopping day event in the world.

NFL Launches First Ecommerce Store in China  Nov 12, 2013 1:40 PM By Erin Lynch

The National Football League has opened its first official online store in China. The new site is similar to the U.S. ecommerce site selling official NFL branded apparel, equipment and accessories over an ecommerce platform on China’s Tmall.com.

Avoiding IT Outages During the Holiday Season  Nov 06, 2013 12:54 PM By Carl Meadows

For online retailers, the holiday selling season is critical to their financial strength and even survival. That’s why it’s imperative to keep your IT operations up and running and to recognize and repel cyber-attackers. While it’s probably too late to take major actions this holiday season, retailers can still take some steps to minimize such disruptions.






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