Cross Channel ARCHIVE

The Great Expectation of Customer Service  Sep 10, 2013 11:37 AM By Erin Lynch

A recent survey of 6,000 online shoppers has found that the number one most important factor when it comes to defining and offering a positive ecommerce shopping experience all comes down to customer service. So what can you do to improve your online shopping experience? It’s all about contact options such as live chat, click-to-call, and video chat in the contact center.

Stein Mart’s Ecommerce Launch Faces Fulfillment Hurdles  Sep 10, 2013 10:51 AM By Daniela Forte

After launching an ecommerce site with hopes of expanding its customer base, Stein Mart may face some fulfillment challenges with the launch.

How to Sell Efficiently on eBay and Amazon  Sep 09, 2013 9:56 AM By Lisa Steinhart

Marketplaces represent a great revenue opportunity for omnichannel merchants. But as Midwest Photo Exchange learned, the devil is in the details. Here’s why the more time you spend preparing your items and integrating your infrastructure will help you better control your costs and add to your bottom line.

Catalogs and Amazon are Major Holiday Concerns for Retailers  Sep 09, 2013 9:41 AM By Daniela Forte

The Amazon effect, customer acquisition and shipping are among the hot topics on the minds of merchants as they head into holiday 2013. See how merchants are preparing for the holiday.

Shipping Concerns for Holiday 2013  Sep 09, 2013 9:35 AM By Daniela Forte

Merchants are steadily getting ready for holiday 2013 and many have several shipping concerns as they head into this busy time of the year. See what these shipping concerns are this year among merchants.

How to Create Blurred Lines Between Ecommerce and Brick-and-mortar  Aug 30, 2013 11:45 AM By Chris Rallo

To create blurred lines between online and brick-and-mortar retailing, and even go beyond what’s possible in physical stores, ecommerce sites must deliver an intimate, self-contained, collaborative shopping experience in the user’s browser. Let’s explore some of the new capabilities that online retailers are using to bring people face to face on their websites.

Mastering Mobile Email Part 3: Contextual Optimization  Aug 21, 2013 4:14 PM By Erin Lynch

One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.

6 Ways T.J. Maxx Can Embrace Omnichannel Shoppers  Aug 20, 2013 2:47 PM By Tom Caporaso

T.J. Maxx and other brick-and-mortar merchants trying to transition into omnichannel retailers can benefit from the lessons of all those stores that came before them. To help these retailers in their efforts, we offer the following guidelines.

3 Reasons Why You Need to Get Social in the Contact Center  Aug 20, 2013 11:18 AM By Erin Lynch

With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.

5 Tips on Harnessing the Power of Big Data  Aug 19, 2013 11:31 AM By Erin Lynch

When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type






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