Cross Channel ARCHIVE

5 Ways to Consider How Multichannel Customers Shop  Aug 18, 2013 1:07 PM By Jeannie Walters

Back to school shopping is the first “season” to set the stage for how to serve your multichannel customers. With the expected revenue of more than $26 billion from this season alone, parents admit to more mobile price checking while in-store. Consider what parents and students are really seeking.

Yankee Candle Sees Crosschannel Customers  Aug 14, 2013 3:08 PM By Daniela Forte

Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.

Kewill to Acquire Four Soft  Aug 12, 2013 1:36 PM By Erin Lynch

Kewill, a provider of multimodal transportation software, announced that it has signed a definitive agreement to acquire the assets of Four Soft, a software company headquartered in Hyderabad, India. The acquisition is expected to close within 90 days and will expand Kewill’s existing position in the Supply Chain Execution software market.

Mastering Mobile Email: Template and Design  Aug 09, 2013 10:43 AM By Erin Lynch

When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.

J.C. Penney Sees Online Growth for Back-to-School  Aug 05, 2013 5:03 PM By Erin Lynch

What a difference a year makes. J.C. Penney, which faced customer backlash, slumping sales, and the stepping down of CEO Ron Johnson, has now become one of the top online shopping destinations for back-to-school sales.

Ship-from-Store is No Longer Just for Larger Merchants  Aug 05, 2013 2:31 PM By Fred Lizza

The ship-from-store trend has been generating a huge amount of buzz in recent months. While major retailers are seeing big benefits such as improved customer satisfaction and shipping cost savings, it’s doesn’t mean smaller retailers should be excluded.

Wayfair.com Acquires DwellStudio  Aug 02, 2013 12:11 PM By Erin Lynch

Wayfair.com, an online home furnishing retailer, has announced the acqusition of lifestyle retailer DwellStudio for an undisclosed amount of money. Wayfair.com said the acquisition not only adds product design and development to the brand portfolio but also means the possibility of new product lines by the end of 2013.

Omnichannel Fulfillment Is Here To Stay  Aug 01, 2013 4:35 PM By Daniela Forte

When it comes to various shipping options for the larger merchant, ship-from-store is not just a passing trend, according to Manish Chowdhary, founder and CEO of GoECart.

Retailers Cautiously Optimistic for 2013 Holidays  Aug 01, 2013 2:40 PM By Erin Lynch

As we move closer to the 2013 holiday season, retailers are cautiously optimistic about consumer spending however they are expecting to see an uptick in the November and December months. Not surprisingly, retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.

3 Tips to Help Boost Back-to-School Sales  Jul 31, 2013 2:41 PM By Erin Lynch

Even though a majority of merchants already have their back-to-school game plan in place, it’s still not too late to make the most out of the $72.5 billion shopping season.






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