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Cross Channel ARCHIVE

Mastering Mobile Email Part 3: Contextual Optimization  Aug 21, 2013 4:14 PM By Erin Lynch

One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.

6 Ways T.J. Maxx Can Embrace Omnichannel Shoppers  Aug 20, 2013 2:47 PM By Tom Caporaso

T.J. Maxx and other brick-and-mortar merchants trying to transition into omnichannel retailers can benefit from the lessons of all those stores that came before them. To help these retailers in their efforts, we offer the following guidelines.

3 Reasons Why You Need to Get Social in the Contact Center  Aug 20, 2013 11:18 AM By Erin Lynch

With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.

5 Tips on Harnessing the Power of Big Data  Aug 19, 2013 11:31 AM By Erin Lynch

When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type

5 Ways to Consider How Multichannel Customers Shop  Aug 18, 2013 1:07 PM By Jeannie Walters

Back to school shopping is the first “season” to set the stage for how to serve your multichannel customers. With the expected revenue of more than $26 billion from this season alone, parents admit to more mobile price checking while in-store. Consider what parents and students are really seeking.

Yankee Candle Sees Crosschannel Customers  Aug 14, 2013 3:08 PM By Daniela Forte

Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.

Kewill to Acquire Four Soft  Aug 12, 2013 1:36 PM By Erin Lynch

Kewill, a provider of multimodal transportation software, announced that it has signed a definitive agreement to acquire the assets of Four Soft, a software company headquartered in Hyderabad, India. The acquisition is expected to close within 90 days and will expand Kewill’s existing position in the Supply Chain Execution software market.

Mastering Mobile Email: Template and Design  Aug 09, 2013 10:43 AM By Erin Lynch

When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.

J.C. Penney Sees Online Growth for Back-to-School  Aug 05, 2013 5:03 PM By Erin Lynch

What a difference a year makes. J.C. Penney, which faced customer backlash, slumping sales, and the stepping down of CEO Ron Johnson, has now become one of the top online shopping destinations for back-to-school sales.

Ship-from-Store is No Longer Just for Larger Merchants  Aug 05, 2013 2:31 PM By Fred Lizza

The ship-from-store trend has been generating a huge amount of buzz in recent months. While major retailers are seeing big benefits such as improved customer satisfaction and shipping cost savings, it’s doesn’t mean smaller retailers should be excluded.






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