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While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.
For some retailers, a pop-up store is key around the holiday shopping season or in hopes of opening up your brand to a new audience. But for J&P Cycles, which runs a pop-up store every year during the Sturgis Motorcycle Rally, it means a $1 million boost in sales.
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
Retailers will get some good news at the start of the back-to-school season as ShopperTrak said it expects to see an increase in retail sales 4.3% compared to August 2012.
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.
The United States Postal Service expects to see real time tracking in all 67 of its districts by the end of 2013. The move was generated to give “piece of mind” to both the customer and the shipper with 15-minute real time package tracking.
What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.
After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.