MULTICHANNEL MERCHANT » CROSS CHANNEL
Back to school shopping is the first “season” to set the stage for how to serve your multichannel customers. With the expected revenue of more than $26 billion from this season alone, parents admit to more mobile price checking while in-store. Consider what parents and students are really seeking.
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
Kewill, a provider of multimodal transportation software, announced that it has signed a definitive agreement to acquire the assets of Four Soft, a software company headquartered in Hyderabad, India. The acquisition is expected to close within 90 days and will expand Kewill’s existing position in the Supply Chain Execution software market.
When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.
What a difference a year makes. J.C. Penney, which faced customer backlash, slumping sales, and the stepping down of CEO Ron Johnson, has now become one of the top online shopping destinations for back-to-school sales.
The ship-from-store trend has been generating a huge amount of buzz in recent months. While major retailers are seeing big benefits such as improved customer satisfaction and shipping cost savings, it’s doesn’t mean smaller retailers should be excluded.
Wayfair.com, an online home furnishing retailer, has announced the acqusition of lifestyle retailer DwellStudio for an undisclosed amount of money. Wayfair.com said the acquisition not only adds product design and development to the brand portfolio but also means the possibility of new product lines by the end of 2013.
When it comes to various shipping options for the larger merchant, ship-from-store is not just a passing trend, according to Manish Chowdhary, founder and CEO of GoECart.
As we move closer to the 2013 holiday season, retailers are cautiously optimistic about consumer spending however they are expecting to see an uptick in the November and December months. Not surprisingly, retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.
Even though a majority of merchants already have their back-to-school game plan in place, it’s still not too late to make the most out of the $72.5 billion shopping season.