Cross Channel ARCHIVE

Responsive Design: Friend or Foe?  Jul 31, 2013 10:49 AM By Erin Lynch

As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?

Delivering the Omnichannel Promise This Holiday Season  Jul 31, 2013 10:26 AM By Daniela Forte

What is the best way to reach and secure the anytime, anywhere consumer this holiday season? According to Branden Jenkins, general manager of etail and retail for NetSuite, the answer is omnichannel.

Hanes to Acquire Maidenform Brands for $575 Million  Jul 30, 2013 2:49 PM By Erin Lynch

Clothing retailer Hanes has announced that it will acquire intimate apparel retailer Maidenform to the tune of $575 million.

An Inside Look into Social Sharing and Social Logins  Jul 30, 2013 10:12 AM By Erin Lynch

Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.

UPS Talks About Shopping and Returns  Jul 29, 2013 4:51 PM By Daniela Forte

Omnichannel is all the buzz right now among consumers. In a recent one-on-one interview with Multichannel Merchant, Melanie Alavi, retail manager for UPS, explains why it is important more than ever for merchants to embrace the anytime, anywhere shopper.

Netsuite Sees 35% Increase in Second Quarter  Jul 26, 2013 10:40 AM By Erin Lynch

NetSuite Inc. announced its second quarter financial results which show a 35% increase over the same period in the prior year. Cash flows from operations were $15.6 million in the second quarter of 2013, up from $15.2 million in the same period in the prior year.

Merchants See Increased Satisfication with Omnichannel Fulfillment  Jul 26, 2013 10:33 AM By Erin Lynch

Ecommerce has now become synonymous with omnichannel. However, while merchants are focusing their retail efforts on social, mobile and email, they should zero in on a variety of fulfillment options such as ship-from-store, in-store pickup, and buy online and return in-store.

8 Tips for Creating a Solid Returns Policy  Jul 22, 2013 4:08 PM By Erin Lynch

While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. Here are eight tips designed to get you to master the art of the refund policy.

4 Tips to Increase International Sales  Jul 22, 2013 10:56 AM By Erin Lynch

Selling internationally for U.S. based retailers can be tough especially since international shoppers tend to abandon their shopping carts at higher rates compared to their American counterparts. In fact, according to this snapshot of the international shopper, 37% avoid buying online because of the shipping costs alone. But don’t let that discourage you from selling and shipping globally, here are a few steps you can take to snag that sale.

Why Omnichannel Fulfillment Matters  Jul 18, 2013 2:30 PM By Erin Lynch

Shopping habits, shopping devices, and shopping locations are interchangeable in the customer’s eyes, which is why it’s more important than ever for merchants to offer a wide variety of omnichannel fulfillment options, according to Bill Toney, senior vice president, Omnichannel Solutions at VendorNet.






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