Cross Channel ARCHIVE

8 Tips for Creating a Solid Returns Policy  Jul 22, 2013 4:08 PM By Erin Lynch

While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. Here are eight tips designed to get you to master the art of the refund policy.

4 Tips to Increase International Sales  Jul 22, 2013 10:56 AM By Erin Lynch

Selling internationally for U.S. based retailers can be tough especially since international shoppers tend to abandon their shopping carts at higher rates compared to their American counterparts. In fact, according to this snapshot of the international shopper, 37% avoid buying online because of the shipping costs alone. But don’t let that discourage you from selling and shipping globally, here are a few steps you can take to snag that sale.

Why Omnichannel Fulfillment Matters  Jul 18, 2013 2:30 PM By Erin Lynch

Shopping habits, shopping devices, and shopping locations are interchangeable in the customer’s eyes, which is why it’s more important than ever for merchants to offer a wide variety of omnichannel fulfillment options, according to Bill Toney, senior vice president, Omnichannel Solutions at VendorNet.

Men’s Wearhouse Acquires Brand Joseph Abboud  Jul 18, 2013 1:55 PM By Daniela Forte

The Men’s Wearhouse (NYSE: MW) today announced that it has signed a definitive agreement to acquire JA Holding, Inc. (“JA Holding”), the parent company of the celebrated American clothing brand, Joseph Abboud.

7 Tips for Selecting Your Next Ecommerce Platform  Jul 18, 2013 10:39 AM By Erin Lynch

With so many choices available, how do you decide which ecommerce platform best suits your company’s needs?

5 Steps eBags Used to Create a Successful Crosschannel Campaign  Jul 17, 2013 11:53 AM By Daniela Forte

Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media.

Study Finds 16% of U.S. Consumers Have Used Mobile to Shop  Jul 16, 2013 2:05 PM By Erin Lynch

While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.

J&P Cycles Prepares for Sturgis Rally  Jul 16, 2013 10:38 AM By Erin Lynch

For some retailers, a pop-up store is key around the holiday shopping season or in hopes of opening up your brand to a new audience. But for J&P Cycles, which runs a pop-up store every year during the Sturgis Motorcycle Rally, it means a $1 million boost in sales.

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

Office Oxygen Breathes New Life in the Workplace  Jul 10, 2013 11:12 AM By Erin Lynch

When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.






© 2014, Access Intelligence, LLC. All rights reserved.