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MULTICHANNEL MERCHANT » CROSS CHANNEL
Cross ChannelJul 26, 2013 10:33 AM By Erin Lynch
Ecommerce has now become synonymous with omnichannel. However, while merchants are focusing their retail efforts on social, mobile and email, they should zero in on a variety of fulfillment options such as ship-from-store, in-store pickup, and buy online and return in-store.
Cross ChannelJul 22, 2013 4:08 PM By Erin Lynch
While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. Here are eight tips designed to get you to master the art of the refund policy.
Cross ChannelJul 22, 2013 10:56 AM By Erin Lynch
Selling internationally for U.S. based retailers can be tough especially since international shoppers tend to abandon their shopping carts at higher rates compared to their American counterparts. In fact, according to this snapshot of the international shopper, 37% avoid buying online because of the shipping costs alone. But don’t let that discourage you from selling and shipping globally, here are a few steps you can take to snag that sale.
Cross ChannelJul 18, 2013 2:30 PM By Erin Lynch
Shopping habits, shopping devices, and shopping locations are interchangeable in the customer’s eyes, which is why it’s more important than ever for merchants to offer a wide variety of omnichannel fulfillment options, according to Bill Toney, senior vice president, Omnichannel Solutions at VendorNet.
Cross ChannelJul 18, 2013 1:55 PM By Daniela Forte
The Men’s Wearhouse (NYSE: MW) today announced that it has signed a definitive agreement to acquire JA Holding, Inc. (“JA Holding”), the parent company of the celebrated American clothing brand, Joseph Abboud.
Cross ChannelJul 18, 2013 10:39 AM By Erin Lynch
With so many choices available, how do you decide which ecommerce platform best suits your company’s needs?
Cross ChannelJul 17, 2013 11:53 AM By Daniela Forte
Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media.
Cross ChannelJul 16, 2013 2:05 PM By Erin Lynch
While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.
Cross ChannelJul 16, 2013 10:38 AM By Erin Lynch
For some retailers, a pop-up store is key around the holiday shopping season or in hopes of opening up your brand to a new audience. But for J&P Cycles, which runs a pop-up store every year during the Sturgis Motorcycle Rally, it means a $1 million boost in sales.
Cross ChannelJul 12, 2013 11:02 AM By Daniela Forte
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
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