SAP, in a press release, said the move will “provide enterprises with the enhanced data and tools necessary to optimize margins and customer loyalty.”
During a conference call with members of the media, Bill McDermontt, co-CEO of SAP, said the move was “truly a game changer” that would create a full ecommerce platform that would give customers an “end to end solution.”
“We’re here to take over the CRM marketplace,” McDermott said candidly during the call.
Hybris was founded in 1997 and currently has a laundry list of customers including 3M, Levi’s, Nikon, Reebok, Toys R Us, and Taylor Made, according to its website.
In a letter to customers posted on their site, hybris said, “Between now and when the acquisition closes, hybris will continue to support you in the normal fashion. Your existing contracts remain in effect, your account relationships and support infrastructure remain unchanged, and your hybris sales and technical services team will continue to support you as they do today.”
After the deal closes sometime within the third quarter, the letter stated, “hybris will operate as an independent business unit within SAP.”