The Food Catalog Market’s total universe was 9.5 million names as of the first quarter of this year, according to New York-based list brokerage services firm ParadyszMatera. That’s up 3%, or 288,000 names, from the first quarter of 2007.
Newcomers to this segment include Dale and Thomas gourmet popcorn and High Plains Bison; both released their mailing lists in the past year.
Food catalogs with the largest active-buyer files
|Rank||List name||1Q 2008 Housefile universe||Avg. order|
|1||Harry & David Mail Order Buyers Masterfile||1,655,590||$140|
|2||Omaha Steaks Buyers||1,477,508||$95|
|3||Figi’s Gifts in Good Taste Buyers||1,230,390||$87|
|4||Swiss Colony Catalog Food and Gift Buyers||693,348||$75|
|5||The Popcorn Factory||434,487||$55|