Slight Gains for Food Catalog Buyers

Aug 01, 2008 9:30 PM  By

The Food Catalog Market’s total universe was 9.5 million names as of the first quarter of this year, according to New York-based list brokerage services firm ParadyszMatera. That’s up 3%, or 288,000 names, from the first quarter of 2007.

Newcomers to this segment include Dale and Thomas gourmet popcorn and High Plains Bison; both released their mailing lists in the past year.

Food catalogs with the largest active-buyer files

Rank List name 1Q 2008 Housefile universe Avg. order
1 Harry & David Mail Order Buyers Masterfile 1,655,590 $140
2 Omaha Steaks Buyers 1,477,508 $95
3 Figi’s Gifts in Good Taste Buyers 1,230,390 $87
4 Swiss Colony Catalog Food and Gift Buyers 693,348 $75
5 The Popcorn Factory 434,487 $55
Source: ParadyszMatera