Old-school catalogers can learn a few lessons from an ecommerce pure-play’s annual holiday-season venture into print.
Here are three key takeaways from this blog post about online photo printing and photo products seller Snapfish’s holiday catalog, written by Bill LaPierre for Datamann’s blog:
1. You may still consider yourself a “cataloger,” but your catalog is a tool to drive traffic to your ecommerce site.
2. If you are a pure play seller, a catalog can help deliver a message that an email sent to your customer’s or prospect’s smartphone will not.
3. If you think you can ignore pure play sellers because you have a catalog component, you need to re-think your strategy.
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