We nominated, you voted, who won?
This year we let you — all of you — be the judge in our first-ever Audience Choice Awards. Nearly 700 people voted for the winners, which were announced May 22 during the MCM Awards luncheon presentation at the Annual Conference for Catalogers and Multichannel Merchants (ACCM) in Boston. The Multichannel Merchant editorial staff selected finalists in five unconventional categories and then collected votes online between April 26 and May 21. How did we come up with the categories? Never mind that — let’s get to the winners! Drumroll please…
Merchandising Moment of Genius:
U.K. cataloger Presents Direct for the Perfect Body Duvet Covers.
Finalists: LEM Products, for the Jerky Gun; Viva!, for the Foldable Far Infrared Sauna; and Whitehorse Gear, for the Anti Monkey Butt Powder.
Headline of the Year:
X-treme Geek for “Finally, an iPod Dock that Holds Toilet Paper.”
Finalists: BMW Guide, which said of its motorcycle boots, “They’re Like Bunny Slippers — Armored Leather Ones”; Jonathan Adler, which highlighted “A zebra rug even a zebra would own!”; The Sharper Image for its headline for the GPS system Locate 1, “Hidden wireless GPS secretly tracks anything that moves — your car or your kid…or your kid in your car!”; and Zingerman’s for its introduction of the Phantom of the Fridge Gift Box, “Late night refrigerator lust causing trouble?”
Finest Food Photography (Non-Harry & David):
Food cataloger/retailer Godiva
Finalists: Allen Brothers, Hale Groves, John & Kiras, and Meduri World Delights.
Hottest Headset Model:
DBL Distributing, which sells to retailers of consumer electronics.
Finalists: Black Box Corp., National Business Furniture, and Van Dyke’s Restorers.
Apparel cataloger/retailer Coldwater Creek
Finalists: The Lakeside Collection, Mini Boden, and Neiman Marcus.
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