The Shopping Habits of the B2B Buyer

Jun 19, 2013 4:03 PM  By

When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use. In this infographic from the Acquity Group you will learn exactly what types of B2B shoppers are out there, what their shopping habits are, and how 71% of corporate buyers say they would increase the amount of money spent on a B2B site if it was easier to use.


  • Tamar Weiss

    Hi Erin, I loved your infographic and the message about B2B websites needing to be easier to use. These days 70% of the customer’s journey is finished by the time he reaches the sales rep. Your content has to engage and nurture them along the way. Our platform at Insightera does this by engaging and personalizing content in real-time.