The Cost of a Subpar Email Campaign

Jun 14, 2013 11:30 AM  By

When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper? The answer is not many; according to a recent survey by predictive analytics company AgilOne, who found that last year 34% of consumers couldn’t remember a single memorable marketing email they received. Even though 34% of consumers couldn’t recall a standout email, the survey found that 75% of marketers believe they actually sent out between 5-15 of these emails out last year alone.

In this infographic you will learn about the cost of sending emails that miss the mark when it comes to customer engagement and, more importantly, what it actually costs your brand when to lose a hand raiser.

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