Women Prefer In-Store Shopping Over Shopping via Smartphone

Apr 18, 2013 6:37 PM  By

New Study Finds That 76% of Women Prefer In-Store Shopping Over Shopping via Smartphone (via PR Newswire)

For retailers, the opportunity lies in using mobile to enhance the in-store experience BOSTON, April 18, 2013 /PRNewswire/ – While 53 percent of women have between one and five shopping apps on their smartphone, they would still much rather shop for clothes and shoes in a retail store, reports a…