Near Flawless Creative Execution

May 06, 2013 3:19 PM   By Bill LaPierre (

In our rush to embrace all things related to mobile, omni-channel, and social media, I keep seeing a total disregard for good execution of basic catalog creative elements. Sometimes it is no wonder that 12 month buyer counts are dropping and Amazon is stealing all our customers. Your catalog is still important – don’t ignore [...]

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