MULTICHANNEL MERCHANT » CUSTOMER RELATIONSHIP MANAGEMENT
Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why’s that? The theory had always been that if
Do you want to improve the performance of your contact center without adding to your current budget? Here’s what to look for.
FedEx SmartPost Returns Service uses the Postal Service’s Parcel Return Service. Participating retailers will include a prepaid label in the original shipment along with return instructions.
Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select
Inventory is the largest balance sheet asset in your business: If your margin is 50%, that means your cost of goods is 50%. In other words, 50% of your
A multipronged marketing strategy can be executed only as fast as your slowest retail channel. Do you know which channel is preventing your organization
Retailers have long viewed customers as hard assets a valuable commodity we smugly thought we owned. For decades, we used our customer files as a means
A multipronged marketing strategy can only be executed as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?
Fifteen months after Playboy Enterprises finalized a deal for eFashionSolutions to manage the company
We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing