Customer Relationship Management ARCHIVE

Cleaning up b-to-b files  Feb 01, 2010 10:30 PM By Tim Parry

Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why’s that? The theory had always been that if

Improving Relationships to Boost Contact Center Performance  Oct 28, 2009 4:12 PM By MCM staff

Do you want to improve the performance of your contact center without adding to your current budget? Here’s what to look for.

FedEx SmartPost, USPS Team Up on Returns Service  Sep 12, 2009 2:11 AM By Jim Tierney

FedEx SmartPost Returns Service uses the Postal Service’s Parcel Return Service. Participating retailers will include a prepaid label in the original shipment along with return instructions.

Basic b-to-b segmentation  Sep 01, 2009 9:30 PM By Terry Flynn

Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select

Take a financial view of inventory  Sep 01, 2009 9:30 PM By Curt Barry

Inventory is the largest balance sheet asset in your business: If your margin is 50%, that means your cost of goods is 50%. In other words, 50% of your

Ramp up Your Retail Speed  Aug 01, 2009 9:30 PM By Dan Wittner

A multipronged marketing strategy can be executed only as fast as your slowest retail channel. Do you know which channel is preventing your organization

The role of the customer: Asset or partner?  Jul 01, 2009 9:30 PM By Francey Smith

Retailers have long viewed customers as hard assets a valuable commodity we smugly thought we owned. For decades, we used our customer files as a means

Moving Retail Operations from the Stone Age to the Digital Age  Jun 24, 2009 12:46 AM By Dan Wittner

A multipronged marketing strategy can only be executed as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?

Playboy Sues E-Commerce Management Provider  Jun 23, 2009 12:41 AM By Jim Tierney

Fifteen months after Playboy Enterprises finalized a deal for eFashionSolutions to manage the company

Work with and around voicemail  Jun 01, 2009 9:30 PM By Terry Flynn

We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing






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