MULTICHANNEL MERCHANT » CUSTOMER RELATIONSHIP MANAGEMENT
Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select
Inventory is the largest balance sheet asset in your business: If your margin is 50%, that means your cost of goods is 50%. In other words, 50% of your
A multipronged marketing strategy can be executed only as fast as your slowest retail channel. Do you know which channel is preventing your organization
Retailers have long viewed customers as hard assets a valuable commodity we smugly thought we owned. For decades, we used our customer files as a means
A multipronged marketing strategy can only be executed as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?
Fifteen months after Playboy Enterprises finalized a deal for eFashionSolutions to manage the company
We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing
Retailers may not have the time or resources to search for and respond to every comment about their business online. But with an openness to accept customer feedback, they can transform critics into champions for the company.
Managing inventory is always a balancing act between overstocks and backorders. But there are steps you can take to improve the process, which can result in lower costs and higher service levels.