MULTICHANNEL MERCHANT » CUSTOMER RELATIONSHIP MANAGEMENT
Inventory management may not be as sexy as creating social media strategies or viral marketing campaigns, but it is a key component in your marketing strategy. How you manage your relationships with your vendors and stock levels has a direct affect on customer loyalty and profitability.
Are you considering outsourcing your contact center services
Schedule adherence in the contact center isn
Systematic testing is essential to determining how well e-mail is resonating with recipients and gathering more data that can help craft campaigns and fine-tune messages to drive even greater relevance. The question of course is who to test, and why
It is one of the oldest clich
Confucius once wrote,
A recent survey of 1,644 supply chain executives conducted by Capgemini — in cooperation with the Georgia Institute of Technology, Oracle and DHL — shows that while 98% see green initiatives as essential for future business success, most are unwilling to invest additional funds in the greening of their supply chains.
As I write this, it
Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.