MULTICHANNEL MERCHANT » CUSTOMER RELATIONSHIP MANAGEMENT
A recent survey of 1,644 supply chain executives conducted by Capgemini — in cooperation with the Georgia Institute of Technology, Oracle and DHL — shows that while 98% see green initiatives as essential for future business success, most are unwilling to invest additional funds in the greening of their supply chains.
As I write this, it
Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.
Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several
Is there a single function you can
You’ve probably been in this management meeting: The vice president of marketing has gathered the marketing director, catalog manager, creative director,
Author Raymond Carver once wrote, You never start out life with the intention of becoming bankrupt or an alcoholic or a cheat and a thief. Or a liar.
Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer. Finding
Many merchants these days are working with such limited resources that they’re often stretched just to get product out the door to customers. What happens