Customer Relationship Management ARCHIVE

Using E-mail to Drive the Customer Lifecycle  Sep 29, 2008 7:38 PM By Ben Ardito

Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.

Merchants to Report Credit Card Sales to IRS  Sep 02, 2008 10:09 PM By Patrick Barnard

If you

The Independents  Sep 01, 2008 9:30 PM By Ray Schultz

Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several

Outsource Your Logistics Without Fear  Aug 27, 2008 3:02 AM By MCM staff

Is there a single function you can

The multichannel trilogy  Aug 01, 2008 9:30 PM By MCM staff

You’ve probably been in this management meeting: The vice president of marketing has gathered the marketing director, catalog manager, creative director,

What you can learn from a telemarketer  Jul 01, 2008 9:30 PM By Jeff Schmitt

Author Raymond Carver once wrote, You never start out life with the intention of becoming bankrupt or an alcoholic or a cheat and a thief. Or a liar.

Returns to Sender  Jun 01, 2008 9:30 PM By Rob Martinez

Many merchants these days are working with such limited resources that they’re often stretched just to get product out the door to customers. What happens

Fine print  Jun 01, 2008 9:30 PM By Jim Tierney

Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer. Finding

On the Return Trip: Managing Reverse Logistics  May 28, 2008 7:05 PM By Rob Martinez

Multichannel marketers need to pay just as much attention to reverse logistics, or the process taking goods back into “forward-available” inventory, as they do getting goods out the door to customers. Why? Because returns are a fact of life: Return rates commonly range from 5% for hard goods and gifts to more than 25% for shoes and apparel.

Evaluating the Performance of Your ‘Net Reps’  May 17, 2008 2:30 AM By MCM staff

It takes more than just technology to transform your call center agents into

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