MULTICHANNEL MERCHANT » CUSTOMER RELATIONSHIP MANAGEMENT
Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.
Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several
Is there a single function you can
You’ve probably been in this management meeting: The vice president of marketing has gathered the marketing director, catalog manager, creative director,
Author Raymond Carver once wrote, You never start out life with the intention of becoming bankrupt or an alcoholic or a cheat and a thief. Or a liar.
Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer. Finding
Many merchants these days are working with such limited resources that they’re often stretched just to get product out the door to customers. What happens
Multichannel marketers need to pay just as much attention to reverse logistics, or the process taking goods back into “forward-available” inventory, as they do getting goods out the door to customers. Why? Because returns are a fact of life: Return rates commonly range from 5% for hard goods and gifts to more than 25% for shoes and apparel.
It takes more than just technology to transform your call center agents into