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It’s Not About Big Data – It’s About Smart Data  Jan 20, 2014 2:20 PM By Janice Smithers

Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.

Ron Johnson Saga Showed Why Data Still Matters  May 15, 2013 1:44 AM By Steve Wellen

Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.

Operations Summit 2013 Event  Mar 30, 2013 8:51 AM By MCM staff

Join leading brands like Victoria’s Secret, Gilt Groupe and The Limited April 23-25 2013 in Columbus, Ohio Visit the operationssummit.com web site Digital, mobile & catalog merchandise sales are skyrocketing Innovations in operations are exploding. To remain competitive, you need to come here and learn: How to control growing operations, fulfillment, and delivery costs How […]






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