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whitepapers
Download these free white papers and other content of interest on best practices and new technology for multichannel merchants.

Whitepaper ARCHIVE

Get With The Flow. How Payment Processing Affects Cash Flow.  Jul 28, 2016 11:06 AM By aiwpadmin

Cash flow is the lubricant of business. Without a healthy cash flow, business dries up. It stops. It can’t function. Which is why it is vital to keep the revenues coming in as the expenses go out. But there’s one aspect of cash flow that many of us are not aware of. It is how managing […]

Why a Unified Commerce Platform is a MUST for Business Growth  Jul 15, 2016 10:01 AM By aiwpadmin

Why a Unified Commerce Platform is a MUST for Business Growth To be successful in omni-channel commerce, companies of all sizes can no longer rely on legacy siloed or homegrown business applications. With the unprecedented amount of data gathered at different points in the organization that needs to be shared across functions, efficient workflows are […]

Top Omni-channel Commerce Problems & How to Solve Them  Jul 15, 2016 9:59 AM By aiwpadmin

Top Omni-channel Commerce Problems & How to Solve Them: What You Need To Succeed In ECommerce   The vast majority of ecommerce platforms on the market today are composed of poorly integrated siloed applications. Built to meet yesterday’s ecommerce, they require web retailers to buy and integrate other components as add-on systems separately. Here are the […]

Top 9 Tips to Consider When Selecting an Ecommerce Platform  Jul 15, 2016 9:56 AM By aiwpadmin

Top 9 Tips to Consider When Selecting an Ecommerce Platform: Why making The Right Technology Choice Is Crucial To Continued Success Millenials, and even Baby Boomers, expect and demand a certain level of multi-channel service and accessibility from their B2C providers. And by 2017, the highly-educated and tech-savvy Generation Y will have more spending power and […]

Leveraging Data-Driven Consumer Insights to Optimize Omnichannel Engagement  Feb 18, 2014 2:51 PM By MCM Staff

There are revolutions happening in the way companies capture and analyze customer and prospect data. Multichannel Merchant and Neustar have developed a unique and timely study on how leading companies are leveraging customer data and predictive analytics technology to implement onmnichannel marketing strategies and other key initiatives. When you read the results of this 43 […]

Marketers Report on Omnichannel Strategies  Feb 18, 2014 1:03 PM By MCM Staff

Marketers are very aware of the tremendous potential in omnichannel marketing. They’re eager to personalize and synchronize customer experiences fully, across multiple touch points, to increase sales. This whitepaper will help you understand: How linking to consumer identifiers lets you reach the right customers with the right offers at the right time What omnichannel strategies […]

Get a Real ROI from Social in 5 Steps  Nov 26, 2013 3:37 PM By MCM Staff

If you’re like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world’s leading brands, Real ROI from Social in 5 Steps shows you how successful brands and retailers capture results and prove […]

The Top 5 Consumer-Driven Trends in Retail  Nov 26, 2013 3:34 PM By MCM Staff

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business. Retailers that embrace and facilitate social where customers are discovering, considering, and buying, can increase wallet share. […]

Thriving in the Connected Economy  Nov 26, 2013 3:30 PM By MCM Staff

Consumers’ demands are getting louder, bolder, and more specific. Digitally, they share knowledge and self-organize, seizing more collective power than ever. They have become the innovators, trendsetters, and advocates that companies cannot succeed without. Says Don Tapscott, author and consultant, “This is not an information economy – it’s a connected economy. This is a time […]

9 Social Insights that Drive Real Business Results  Nov 26, 2013 3:21 PM By MCM Staff

Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social intelligence. When your customers are discussing specific products (down to the SKU), user-generated content provides […]






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