whitepapers
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Free Shipping Major Cyber Monday Focus  Jun 04, 2013 12:22 PM By Erin Lynch

When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.

Digital Customer Experience Trends to Watch, 2013  May 30, 2013 2:43 PM

Achieving Digital Engagement hinges on a CMO’s foresight into what will become a trend in the near future. From developing an omni-channel strategy to meeting heighted customer expectations, our latest Forrester Report offering, “Digital Customer Experience Trends to Watch In 2013,” uses research from surveys conducted with industry leaders to identify tactics that will mold […]

How to Choose B2B Co-op Database’s: Key Factors to Review  Feb 06, 2012 9:48 PM By MCM staff

Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.

Assessing B-to-B Membership Co-ops  Oct 16, 2011 1:20 AM By MCM staff

This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value






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