whitepapers
Download these free white papers and other content of interest on best practices and new technology for multichannel merchants.

Whitepaper ARCHIVE

B2B Marketers Planning Workbook  May 30, 2013 1:03 PM

Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.

7 Reasons To Consider Responsive Design for Your Company’s Next Generation Website  May 30, 2013 12:15 PM

If they haven’t already, marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Make no mistake about it, the mobile revolution isn’t coming – it has arrived. Creating a web strategy to deal with the rise of mobile devices boils down to three primary options: Developing […]

How to Choose B2B Co-op Database’s: Key Factors to Review  Feb 06, 2012 9:48 PM By MCM staff

Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.

Assessing B-to-B Membership Co-ops  Oct 16, 2011 1:20 AM By MCM staff

This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value






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