10 Things We Learned About Cyber Weekend 2013

Dec 04, 2013 4:15 PM  By

Cyber Weekend 2013 is in the books… kind of, sort of, since some merchants extended Cyber Monday sales into Tuesday, and others even declared the week ending Dec. 7 “Cyber Week.”

Though the National Retail Federation declared Thanksgiving weekend a down time for store sales, it was a record-setting five day stretch for ecommerce. And just as important, mobile commerce was a successful selling channel for merchants.

From customer service to social media to marketing plans, merchants were ready to roll online during the busiest stretch of the year.

Here’s a look at 10 things we learned about Cyber Weekend 2013.

Thanksgiving Day was an In-store Success

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ShopperTrak estimates that, when compared to Thanksgiving and Black Friday last year, brick-and-mortar shopper traffic increased 2.8% to more than 1.07 billion store visits. Retail sales also increased by 2.3%, as shoppers spent an estimated total of $12.3 billion across the two days. But the numbers tell a very different story when viewing only data for Black Friday 2013. When compared to Black Friday last year, brick-and-mortar shopper traffic fell 11.4% and retail sales also decreased by 13.2%.

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]
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  • Blake Ellis

    Great article, I love to see write ups that use numbers from many sources since statistics are always a bit dodgy to deal with.

    I would love to see more mobile numbers broken down by device type (tablet vs. phone) or screen size. Many tablet users shop on what is effectively the desktop version of a store, so merchants who don’t take that into account may feel their conversion rates for “mobile safari” is a reflection of their single-column layout (or mobile version), which is not the case.

    This may seem obvious, but I talk to many merchants that miss this distinction and wind up investing in mobile with incorrect expectations.