10 Things We Learned About Cyber Weekend 2013

Dec 04, 2013 4:15 PM  By

Non-mobile devices still outperform mobile

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Shoppers on non-mobile devices continue to outperform their mobile counterparts, according to a snapshot of ShopPad clients. Desktop shoppers converted better (4% desktop, 2.1% mobile) and averaged more items per transaction (2.5 desktop, 2.1 mobile) over the Cyber Weekend. However, mobile shoppers have become more comfortable with making purchases. The average mobile order value has gone up 20% this year and the gap between desktop and mobile is beginning to narrow.

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  • Blake Ellis

    Great article, I love to see write ups that use numbers from many sources since statistics are always a bit dodgy to deal with.

    I would love to see more mobile numbers broken down by device type (tablet vs. phone) or screen size. Many tablet users shop on what is effectively the desktop version of a store, so merchants who don’t take that into account may feel their conversion rates for “mobile safari” is a reflection of their single-column layout (or mobile version), which is not the case.

    This may seem obvious, but I talk to many merchants that miss this distinction and wind up investing in mobile with incorrect expectations.