Black Friday Shifts to Cyber Friday
Survey Analytics and Ipsos Loyalty conducted a mobile consumer shopping survey to capture customer experience in real-time on Black Friday. Turns out 62% of Black Friday shoppers they polled did their shopping online, and 33% shopped on mobile phones. The most used browsers were Mobile Safari (28%), Chrome (26%) and Firefox (17%).
[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]
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