10 Things We Learned About Cyber Weekend 2013

Dec 04, 2013 4:15 PM  By

And Google Shopping Matured

Google-Shopping

Now that Google has a full year of its revamped Google Shopping platform under its belt, the benefits are paying off. ChannelAdvisor’s clients saw a 125% sales increase on Google Shopping over the Cyber Five when compared to the same period in 2012. One major reason for the success there: Amazon.com does not list products in Google Shopping. ChannelAdvisor CEO Scot Wingo says that gives merchants a rare advantage over Amazon.

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  • Blake Ellis

    Great article, I love to see write ups that use numbers from many sources since statistics are always a bit dodgy to deal with.

    I would love to see more mobile numbers broken down by device type (tablet vs. phone) or screen size. Many tablet users shop on what is effectively the desktop version of a store, so merchants who don’t take that into account may feel their conversion rates for “mobile safari” is a reflection of their single-column layout (or mobile version), which is not the case.

    This may seem obvious, but I talk to many merchants that miss this distinction and wind up investing in mobile with incorrect expectations.