10 Things We Learned About Cyber Weekend 2013

Dec 04, 2013 4:15 PM  By

Paid Search Ad Spend Grew

Google-PLA

Advertisers in the Kenshoo Global Retail Index spent 27% on more on paid search than they did on last year’s Cyber Monday with positive gains across the board in clicks, conversions, and revenue. Phones and Tablets continued to be big drivers of paid search activity but slightly down from the historic Thanksgiving and Black Friday levels that we reported in a Kenshoo blog post on Monday.

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]
[Click the numbers, back, and next buttons to see all 10 things we learned about Cyber Weekend 2013]

red-back-buttonred-next-button

  • Blake Ellis

    Great article, I love to see write ups that use numbers from many sources since statistics are always a bit dodgy to deal with.

    I would love to see more mobile numbers broken down by device type (tablet vs. phone) or screen size. Many tablet users shop on what is effectively the desktop version of a store, so merchants who don’t take that into account may feel their conversion rates for “mobile safari” is a reflection of their single-column layout (or mobile version), which is not the case.

    This may seem obvious, but I talk to many merchants that miss this distinction and wind up investing in mobile with incorrect expectations.