10 Ways to Create Distrust Before Consumers Visit Your Website

Aug 13, 2014 10:09 AM  By

Trust is important to any relationship and in the retail industry the trust between a consumer and the retailer is vital in order for a purchase be made on your website. You don’t need to be a big brand in order to gain the trust of a consumer.

“Fifty percent of people do not trust a website, half of the people go away because of trust,” said Jeff Bart, trust strategist for Symantec, during a session at eTail East 2014.

Barto offered 10 different ways retailers are not establishing a trust-worthy relationship with the consumer:

  • Bad news in traditional media
  • Bad news on social media channels
  • Poor showing of search results
  • Black listed or blocked for suspected malware
  • Suspected phishing site
  • Browser security warnings
  • Misspellings, poor punctuation and dumb mistakes
  • Mixed content warnings
  • Retailers don’t show consumer why they are safe
  • Retailers don’t tell consumers why they are safe

“Eighty-three percent of consumers worry about their identification being stole from an online purchase,” said Barto.  “Ninety-three percent of shoppers have concerns when shopping on new and unknown websites.”