Trust is important to any relationship and in the retail industry the trust between a consumer and the retailer is vital in order for a purchase be made on your website. You don’t need to be a big brand in order to gain the trust of a consumer.
“Fifty percent of people do not trust a website, half of the people go away because of trust,” said Jeff Bart, trust strategist for Symantec, during a session at eTail East 2014.
Barto offered 10 different ways retailers are not establishing a trust-worthy relationship with the consumer:
- Bad news in traditional media
- Bad news on social media channels
- Poor showing of search results
- Black listed or blocked for suspected malware
- Suspected phishing site
- Browser security warnings
- Misspellings, poor punctuation and dumb mistakes
- Mixed content warnings
- Retailers don’t show consumer why they are safe
- Retailers don’t tell consumers why they are safe
“Eighty-three percent of consumers worry about their identification being stole from an online purchase,” said Barto. “Ninety-three percent of shoppers have concerns when shopping on new and unknown websites.”