4 Ways to Fix the Mobile Shopping Experience

Link prominently to customer service

peruvian-connection-burkeShoppers on mobile sites should have the same instant access to customer service options that they do on the ecommerce site, including the ability to finish their transaction using the phone built into their devices.

Apparel merchant Peruvian Connection puts customer service front and center on its mobile home page, giving shoppers access to live help within the first screenful.

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