5 Common Human Errors in Ecommerce Usability

Oct 31, 2013 12:25 PM  By

Offering Sad Search Results

ebay_searchVisitors might assume you don’t have what they’re looking for if they can’t find it via search on your site. In fact, according to Nielsen Research, users will typically leave your site instead of rephrasing their search query. While search on your site might seem like an afterthought, many users start there and expect results quickly. Be sure to test several variations on search themes, like categories, product names and features.