5 Common Human Errors in Ecommerce Usability

Oct 31, 2013 12:25 PM  By

Not Making the Obvious Clickable

teavana_mobileAs many sites become more visual and offer photos in stunning galleries via tablet and desktop sites, users assume clicking on the photo will take them to the detailed product page with price and options. Sometimes the beautiful display design trumps usability and frustrates potential customers in the process.

(Click image to enlarge)