5 Common Human Errors in Ecommerce Usability

Oct 31, 2013 12:25 PM  By

Not Showing User Reviews

customer_commentMillennials are said to trust the opinions of strangers online over those of friends and family, according to Bazaarvoice. Understanding how important user reviews are to the overall experience can help not only those customers shopping online, but those checking out the reviews on their mobile device while standing in the store.

In a recent update to their mobile site, Anthropologie attracted the ire of some shoppers by making reviews less accessible via mobile. One such comment sums it up. Not considering how the shoppers are interacting means losing real sales.

Jeannie Walters is CEO at 360Connext.