5 Common Human Errors in Ecommerce Usability

404-error-300When rolling out a new or refreshed ecommerce platform, it’s important to receive the “All Ok!” from Quality Assurance testers. These tests verify that links work, buttons lead where they promise, and the coding is all-in-all ok.

And yet even after an ecommerce site “passes” the QA tests, users still get frustrated with the user experience. When your QA testing is done, make sure you consider the human side of a quality experience.

While links might technically work fine, they might not lead to what the user expects. With tablets now an increasingly important avenue for shoppers, even ensuring sites are optimized for mobile miss opportunities.

Typical QA testing is a vital part of any technology rollout, but testing these human factors and improving the site for real shoppers results in better conversion, improved loyalty and happier customers for the long run.

The following pages include five common human errors to watch for in your ecommerce experiences…

01-red-social-button-30-pixels02-red-social-button-30-pixels03-red-social-button-30-pixels04-red-social-button-30-pixels05-red-social-button-30-pixels06-red-social-button-30-pixelsnext-red-social-button-30-pixels

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.