5 Common Human Errors in Ecommerce Usability

Not Making the Obvious Clickable

teavana_mobileAs many sites become more visual and offer photos in stunning galleries via tablet and desktop sites, users assume clicking on the photo will take them to the detailed product page with price and options. Sometimes the beautiful display design trumps usability and frustrates potential customers in the process.

(Click image to enlarge)


Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.