5 Common Human Errors in Ecommerce Usability

Not Showing User Reviews

customer_commentMillennials are said to trust the opinions of strangers online over those of friends and family, according to Bazaarvoice. Understanding how important user reviews are to the overall experience can help not only those customers shopping online, but those checking out the reviews on their mobile device while standing in the store.

In a recent update to their mobile site, Anthropologie attracted the ire of some shoppers by making reviews less accessible via mobile. One such comment sums it up. Not considering how the shoppers are interacting means losing real sales.

Jeannie Walters is CEO at 360Connext.







Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.