5 Things That Will Enhance Your Social Commerce Presence (and Increase Sales too)

5. Remove the Social Media Silo

Social marketing capabilities will be integrated more broadly and more fully into ecommerce platforms (part of the agile commerce trend) and marketing automation tools, making it easier to implement and analyze social commerce initiatives.   This will make it easier for marketing managers and executives up and down the chain-of-command to execute social initiatives.  In 2012, the term Social Media Marketing may start to disappear as social marketing broadens beyond cultivating fans and followers and tracking conversations, previously relegated to the “Social Media Manager” you hired two years.

Darby Williams is vice president of marketing for Sociable Labs.