Adidas Launches New Mobile App

Adidas announced the launch of its new mobile app. It offers access to products on Adidas’s ecommerce site, and is tailored to a consumer’s preference and behaviors.

The app offers consumers with customized product recommendations, and other content like blog posts, personalized articles, videos and real-time updates about the sports, athletes and products, according to a press release.

Consumers are able to complete transactions in the app using the tap to buy option through Apple Pay and Android Pay.  They are able to track the order and chat with customer service.  The app will rolls out in more countries in the first half of 2018.

“With the adidas app we are truly enhancing and personalizing our consumer’s experience with adidas,” said Joseph Godsey, Head of Digital Brand Commerce at adidas. “With one tap, consumers can now purchase directly through the app, track their order, interact with the brand and benefit from a customized newsfeed.”

Godsey added, that the app gets to the know the consumer’s sport and style preferences and learns his or her behavior and interaction with adidas across all of its digital touchpoints.

“It will also take into account preferred sizes and colors and shows availability based on the consumer’s country location,” said Godsey.  “The new app helps us connect and create direct relationships with our consumers, inspiring them in their own journey with sport and style, while also offering the products and services they really want and need, when and where they want them.”

The app is part of a bigger initiative to achieve consumer centricity and accelerate digital transformation across the entire organization as part of its 2020 strategy, “Creating the New.”




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