Amazon Prime Day Date Accidently Leaked

Content Manager

The date for Amazon Prime Day was accidently leaked to the public, reportedly starting at midday on July 16 and running through July 17, making it the biggest shopping day for the marketplace giant.

CNBC reported the unannounced date was published on a banner of Amazon’s UK website this week.

Various reports have been swirling about when Prime Day would occur, with many pegging July 10. In 2017 it was held on July 10, on July 12 in 2016 and on July 15 in 2015, its first year.

The Black Friday-Cyber Monday like shopping celebration was a huge win for Amazon last year, pulling in a reported $1 billion in revenue for the company, up 60% compared to the prior year. It was extended by six hours, with Amazon seeing the biggest sales on its own devices plus massive gains in Prime membership.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.