The date for Amazon Prime Day was accidently leaked to the public, reportedly starting at midday on July 16 and running through July 17, making it the biggest shopping day for the marketplace giant.
CNBC reported the unannounced date was published on a banner of Amazon’s UK website this week.
Various reports have been swirling about when Prime Day would occur, with many pegging July 10. In 2017 it was held on July 10, on July 12 in 2016 and on July 15 in 2015, its first year.
The Black Friday-Cyber Monday like shopping celebration was a huge win for Amazon last year, pulling in a reported $1 billion in revenue for the company, up 60% compared to the prior year. It was extended by six hours, with Amazon seeing the biggest sales on its own devices plus massive gains in Prime membership.