AnalyticsMay 02, 2016 11:40 AM By Cheryl Amaya
Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.
AnalyticsJul 27, 2015 11:48 AM By Pini Yakuel
Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
AnalyticsJun 16, 2015 12:26 PM By Mike O'Brien
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
AnalyticsJul 02, 2014 5:12 PM By Mike O'Brien
Data from its PowerUp rewards program has helped fuel omnichannel growth for retailer GameStop.
AnalyticsJun 03, 2014 12:12 PM By MCM Staff
Experts in operations and fulfillment agree there is a place for both warehouse management systems (WMS) and warehouse control systems (WCS).
AnalyticsJan 22, 2014 1:36 PM By Angel Morales
For the last few decades retailers have understood the need to know their customers. Some are doing more email segmentation, others are doing display ad targeting and yet others are doing on-site messaging. Here’s why this is the year of automated customer intelligence which has the potential to change our industry.
AnalyticsJan 22, 2014 8:24 AM By Dale Skeen
Retail supply chains are longer and more tangled than ever – the complexity of the data coupled with high customer expectations around service and reliability are taxing traditional approaches to supply chain management to their limits. In this article you will learn how to pinpoint problems faster, make adjustments quickly, prevent missed deliveries, and catch those out-of-stock situations before they can impact the customer.
AnalyticsJan 20, 2014 2:20 PM By Janice Smithers
Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.
AnalyticsJan 16, 2014 11:24 AM By Erin Lynch
While big data might seem like it generally falls into the silo of the marketing department, more and more merchants are finding out that not only is it just as beneficial in the contact center, but it could also give you an edge against your competitors.
AnalyticsDec 20, 2013 12:02 PM By Len Shneyeder
As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.