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De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers.
In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013.
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
Retail executives are expected to spend capital in 2013 to expand growth in some key areas including technology over the next year. Furthermore, social media, mobile along with online promotions and coupons are the technology-related trends having a significant impact on the retail industry in 2013, according to the 2013 Retail Outlook Survey by KPMG LLP.
A new study has found that for this Father’s Day, Canadian shoppers are expected to make more planned purchases compared to years prior.
Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites.
With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.
Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.