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Analytics ARCHIVE

Why De-averaging Helps Assure Best Recommendations  Jun 27, 2013 2:38 PM By Richard Harris

De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers.

Macy’s to Have 500 Fulfillment Stores by End of 2013  Jun 24, 2013 1:51 PM By Erin Lynch

In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013.

The Shopping Habits of the B2B Buyer  Jun 19, 2013 4:03 PM By Erin Lynch

When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.

Retailers Looking to Spend Big on Tech  Jun 17, 2013 4:04 PM By Daniela Forte

Retail executives are expected to spend capital in 2013 to expand growth in some key areas including technology over the next year. Furthermore, social media, mobile along with online promotions and coupons are the technology-related trends having a significant impact on the retail industry in 2013, according to the 2013 Retail Outlook Survey by KPMG LLP.

Canadians Expected to Make More Father’s Day Purchases  Jun 14, 2013 1:24 PM By Erin Lynch

A new study has found that for this Father’s Day, Canadian shoppers are expected to make more planned purchases compared to years prior.

Making the Decision to Replatform  Jun 06, 2013 9:44 AM By Daniela Forte

Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?

10 Tips on SEO Tactics  Jun 06, 2013 9:39 AM By Daniela Forte

SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.

Several Retailers Named to the 2013 Online Trust Honor Roll  Jun 05, 2013 2:12 PM By Erin Lynch

Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites.

UserTesting.com Launches Enterprise Full-Service Testing Platform  Jun 05, 2013 9:57 AM By Erin Lynch

With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.

Google Continues Evolving Shopping Experience  May 31, 2013 2:57 PM By Daniela Forte

Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.






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