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AnalyticsJun 05, 2013 9:57 AM By Erin Lynch
With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.
AnalyticsMay 31, 2013 2:57 PM By Daniela Forte
Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.
AnalyticsMay 30, 2013 5:48 PM By Erin Lynch
Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.
AnalyticsMay 13, 2013 2:22 PM By MCM staff
Research solution provider leverages findings to meet and exceed expectations of multiple audiences Download image ANN ARBOR, Mich., May 13, 2013 /PRNewswire/ — ForeSee, the global leader in technology-driven customer experience analytics, today announced that ProQuest, an information firm central…
AnalyticsMar 13, 2013 7:58 AM By Raj Kumar Waghray
For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.
AnalyticsFeb 21, 2013 12:29 PM By Erin Lynch
When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.
AnalyticsFeb 07, 2013 2:50 PM By Erin Lynch
According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.
AnalyticsJan 04, 2013 1:21 AM By Erin Lynch
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
AnalyticsJan 02, 2013 9:36 PM By Mark Simpson
AnalyticsDec 28, 2012 10:39 PM By MCM staff
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.