Analytics ARCHIVE

5 Tips for Choosing an Ecommerce Technology Provider  Mar 13, 2013 7:58 AM By Raj Kumar Waghray

For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.

What Can We Learn from eBay and Amazon’s Q4? Go Mobile  Feb 21, 2013 12:29 PM By Erin Lynch

When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.

B2B Tech Videos Can Help Boost Sales  Feb 07, 2013 2:50 PM By Erin Lynch

According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.

CoffeeTable Sees Major Rewards with Loyalty Program  Jan 04, 2013 1:21 AM By Erin Lynch

Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.

3 Reasons Online Customers Never Return  Jan 02, 2013 9:36 PM By Mark Simpson

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Using Split Testing and Retargeting to Boost Mobile Conversions  Dec 28, 2012 10:39 PM By MCM staff

Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.

Amazon Tops ForeSee’s Holiday E-Retail Satisfaction Index  Dec 27, 2012 7:09 PM By MCM staff

For the eighth consecutive year, Amazon.com delivered the best online customer satisfaction during the holiday shopping season according to the ForeSee annual Holiday E-Retail Satisfaction Index

Putting Customer Lifetime Value to Work for Your Company  Dec 04, 2012 8:02 PM By Dan Roitman

Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.

5 Tips to Turn Showrooming Consumers into In-store Customers  Dec 03, 2012 11:47 PM By Larry Freed

The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?

How to Design Email for Mobile Users  Dec 01, 2012 10:30 AM By MCM staff

If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.






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