E-Commerce Archive
The Role of Mobile in Multichannel Marketing Today
Mobile is no longer in the farflung future, and marketers need to know how to use it without abusing it. Here's a quick look at how you can determine which customers are the right targets for your mobile messages, and how to know if you're reaching the threshold of overkill...
Looking for ‘Love’ (and Other Search Terms) in All the Wrong Languages
Is your site putting its best foot forward on the global stage? Donald A. DePalma details what you need to know about multilingual search engine optimization...
Let’s Get Social: Lessons Learned from Coach
Luxury leather merchant Coach, among the first to board the social media bandwagon, started the “Coach Clique” program late last year. Lisa Wehr of Oneupweb offers her take on why the program was a hit for Coach...
Seven Elements of a Perfect Landing Page
Landing pages are an integral part of your marketing these days, for the main reason that they finish the communication once started by your catalog, postcard or e-mail...
Capturing Invalid E-mail Addresses? Maybe It’s Your Site
Do your online customers frequently enter an invalid e-mail address during the order process? It happens more than most merchants realize, and it is probably because of the method used to capture that data...
Holiday E-commerce Sales, Use to Rise
Although the price of gas has plummeted since the Deloitte annual holiday survey of retail spending and trends was conducted, Deloitte vice chairman Stacy Janiak says a do-over would produce similar results...
Five SEM Tips To Increase Holiday Traffic
Want to get more prospects to your site to increase holiday traffic and seasonal sales? Here are five easy tips to tune up search marketing activities, Website visibility and seasonal e-mailings for better returns on your time and marketing investment...
The Top Blogging Trend for E-Commerce: Blogging for Search
As the economy grows grimmer, two things become clear for every e-commerce marketer. The first is that every marketing strategy needs to have a measurable ROI. The second is that we need to compete hard for every opportunity...
E-Commerce is Getting More Social
A pair of surveys released this month indicate that social media is becoming a must for online retailers...
Social Media Marketing: A Warning Sign of Starbucks Trouble?
The high-flying coffee chain Starbucks has taken quite a tumble in 2008, thanks to the declining economy and growing competition from fast food giant McDonald’s...
iPhones Ushering in the Age of Mobile Commerce
Mobile marketers will be thrilled this holiday season as iPhone 3Gs fly off shelves. Why?...
Three Steps to Increase Online Holiday Sales
By all accounts, the 2008 holiday shopping season is poised to be one the most challenging in recent memory. But perhaps the silver lining in this cloud is the fact ...
Online Browsers Buy Through Retail: Survey
(Direct Newsline) More U.S. consumers buy through retail channels after researching their purchases online, according to a new study. ...
Live from DMA: Micro Behaviors, Macro Sales
Las Vegas—A cash register in a store provides limited information on your customers. Your Website, however, offers insight into customer microbehaviors by telling you what users are clicking on and zooming in on...
FAO Schwarz Gives to Get Names
Are you requesting information from your retail store customers, or giving them something in exchange of their name?...
Digital Catalogs - The Engagement Magnet
Are you in the catalog business? Then you don’t need to be told about rising postage costs and online clutter. But you can get around these problems by sending digital catalogs. This hybrid technology can save you money while expanding your online reach....
Social Influence Marketing: The New Way to Win Customers
Don't get us wrong. We're not saying that consumers can't think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon? ...
Survey: M-Commerce Growing in the U.S.
Commerce over mobile devices such as cell phones is accelerating in the U.S., according to data released earlier this month by Nielsen Mobile....
Personalized User-Generated Content: The Next Step in Lifting Sales Across Channels
Social media represents a sea change in our culture -- it is altering how people connect, communicate, and most importantly for brands, how people buy. Forrester Research says 71 percent of online shoppers seek out product reviews written by other customers before they buy. Being smart about how you leverage user-generated content on your Web site can be key to increasing sales conversions -- in both online and offline channels....
Sportsman's Guide Lures Customers With New Site
The Sportsman's Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts...
Strategies for Satisfying the Spoiled Consumer with Cross Channel Execution
You sell in multiple channels. That's good. But, can your customers navigate seamlessly across every channel that bears your brand? Can your customers start an order on one channel and complete it on another? Research shows that almost 60% of shoppers want this flexibility. By 2012, these kinds of cross-channel transactions will account for 38% of all retail sales, according to Forrester. Our speakers will review exclusive research showing which cross-channel capabilities top retailers currently have or intend to roll out in the next 12 months. And they'll tell you how you can catch up....
The Intelligent Customer Front Door
How a company delivers customer service leaves a lasting impression: A positive experience leads to increased loyalty and sales, while a poor experience leads to frustration and increased churn. That’s why forward-thinking companies take a proactive approach to customer service....
Live from Internet Retailer: Is Your Customer Right For Mobile Commerce?
No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message...
Live From DMDNY: Keep Your Brand Upbeat
New York--“Great stories are what drive brands,” according to Lucas Donat, founding partner of Donat/Wald: “As long as we focus on stories -- we can connect on an emotional level.”...
Live from DMDNY: Tips for Building Your E-mail List
New York--What’s the best way to build your e-mail list? “Ask!” says Austin Bliss, president of e-mail database service company FreshAddress....
