5 Strategies for Better B2B Ecommerce
Strong relationships with customers and partners are critical for B2B businesses, and successful B2B ecommerce strategies need to reflect that....
Melissa Payner-Gregor Out at Bluefly
Melissa Payner-Gregor has resigned as CEO at Bluefly, according to an 8-K the off-price luxury apparel and accessories merchant filed Feb. 2 with the Securities and Exchange Commission. Payner-Gregor, who also gave up her seat on Bluefly's board of directors, was immediately replaced by chief operations officer Joseph C. Park....
Nine Merchants Earn Top Marks in Online Customer Service Study
Nine merchants earned top performing marks in online customer service, according to the 14th annual Mystery Shopping Study conducted by The E-Tailing Group. Though the results of the study won't be revealed until later this month, we can tell you what the merchants were graded on, and why Ballard Design, Frontgate, Garnet Hill, Green Mountain Coffee, The Home Depot, Tiffany & Co., Williams-Sonoma, Wine.com and Zappos came out on top....
Shop.Org's Holiday Online Sales Survey Offers Strategies for 2012
The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these....
Multiple Email Addresses for Customers Can Hurt Response
As marketing databases mature, they inevitably accumulate more data, perform more slowly, and—if you’re not careful—can impact your bottom line with poor targeting and reduced response rates. One glaring culprit is over-soliciting consumers that have multiple email addresses....
5 SEO Tips to Increase Your App’s Popularity & Google Rankings
You’ve got iOS and Android apps. You already know discovery in the App Store and Android Market is a challenge. Now there’s a powerful new channel consumers can use to find and download your apps - and increase your app’s popularity: Google...
Clear and Compelling Video Thumbnails Can Boost SEO Rankings
Google has opened the door to one method for improving search rankings: a higher profile for videos, and as of late 2011, Google started showcasing larger video thumbnail images. Here's why that's important for your SEO rankings, and how to make sure you're doing video thumbnails well. ...
5 Things That Will Enhance Your Social Commerce Presence (and Increase Sales too)
Darby Williams of Sociable Labs believes Facebook will be the pivotal platform for consumer-to-consumer sharing. Here are five things Williams recommends merchants do to enhance their social commerce presence...
Kohl's to Open New Ecommerce Distribution Center in Texas
Kohl's Department stores will open a new ecommerce distribution center in DeSoto, TX, this summer....
10 Tips for Tablet Commerce Design
The tablet’s lean and glean functionality makes it an ideal shopping device, but the device alone doesn’t create an ideal digital shopping experience. Here are 10 tips merchants should follow if they want to design an engaging tablet commerce experience for their customers. ...
Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects
Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers. ...
How eBags Set Holiday, Annual Sales Records in 2011
Ebags.com set holiday and annual sales records in 2011. Find out how it accomplished this feat....
Poll: How Were Your Holiday Ecommerce Sales?
B-to-C retailers, how were your ecommerce sales this holiday season?...
Online Retailers: Time is Now To Connect With Customers Through Facebook
A recent survey shows more than 50% of shoppers are willing to share their Facebook data with online retailers. Find out why now is the time to seize this opportunity....
How SEO myths can cost you
Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. I'm going to do my part in fighting this menace and spreading the truth -- by exposing some of the more insidious myths in this very article...
Herschell Gordon Lewis: The Best and Worst in Copy 2011
This worked, that didn't... Here are Herschell Gordon Lewis's 2011 picks for the best and worst online and print catalog copy....
QR Codes and Santa Tags at J.C. Penney
J.C. Penney wants to use QR codes and keep its customers in the Christmas spirit, so what better way to combine the two than with Santa Tags....
Will Google Battle Amazon in Quick Delivery Service?
Could Web-search giant Google supplant online behemoth Amazon as the standard-bearer of quick delivery service?...
Cyber Monday Ranking of Top Retail Web and Mobile Site Performers
Internet technology provider Compuware answered that question for interested consumers...
Cutting Through the Fog with Cloud-based SaaS Solutions
Cloud computing is enabling all kinds of businesses to buy Internet-based access to hosted software, infrastructure and platform services on an on-demand, elastic basis...
“Tie” A Cyber Tuesday Bow Around It
For online retailer Ties-Necktie.com, success has come in a short amount of time. Founder Hendrik Pohl listened to his customers and, even after a fantastic showing on Cyber Monday, extended the online bonanza into Cyber Tuesday....
Start Your Free Shipping Offers Earlier
Multichannel merchants should start free shipping promotions earlier in November, instead of waiting until the week of Black Friday, according to research released by eDataSource ...
Staples Started Holiday Season Early
For office supplies merchant Staples, Black Friday and Cyber Monday came early this year...
Huge Weekend For FurnitureCrate.com
Although FurnitureCrate.com has only been around since October 2008, it has made huge strides during that period. Consider the numbers the three-year-old company generated from Black Friday and Cyber Monday...
Big Week For Potpourri Group
For Potpourri Group president/CEO Jonathan Fleischmann, Black Friday and Cyber Monday are a critical period for his company. Fleischmann didn’t disclose financial data, but he says Black Friday was a “big ordering day for us” ...
Black Friday Weekend Exceeds Expectations
Neil Stern, retail analyst and senior partner for retail consultancy McMillan Doolittle, says the Black Friday weekend exceeded expectations but “retailers had to work for the business, opening at midnight”...
Opinion: Amazon Stands To Win Big From Marketplace Fairness Act
Since the Marketplace Fairness Act was unveiled – which would create a constitutional framework for collecting sales tax online – I have received countless emails speaking to the “fairness” of the bill and how it would “level the playing field” for ecommerce ...
6 Proven Ways to Ensure Holiday Inbox Deliverability
Don’t be at the mercy of ISPs who try to “protect” their email users from unwanted messages. Ensure inbox deliverability and subscriber engagement by focusing on compelling communications that your recipients will look forward to opening. ...
5 Tips On How Your Business Can Leverage Social Media For Cyber Monday
As consumers log on ready to spend, make sure your deal is top of mind with these strategies...
Infographic: Ecommerce Will Be "Merry and Bright"
Online marketplace, Alibaba.com surveyed 1,200 online retailers to find out their plans to lure online holiday shoppers. Here are the highlights of the survey....
How Business Intelligence Can Help You Understand Consumer Behavior
Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns....
Twice As Many Mobile Shoppers in 2011
There are twice as many mobile shoppers in 2011 compared to 2010, according to a survey conducted by Oracle Communications...
7 Tips for Partnering with Mommy Bloggers
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic – and potential sales – back to your site. ...
5 2011 Holiday Tips to Spark 2012 Sales
The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012. ...
Balancing pay-per-click and SEO efforts
One aspect of search marketing that doesn't get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction...
Managing the ecommerce eco-verse
Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The...
NRF Says: Yes Virginia, There Is An App For That
Mobile commerce will play a huge role during this year’s holiday shopping season, according to National Retail Federation vice president Ellen Davis...
