Children’s Products:

SILVER: Ecommerce Channel

Shopping for educational toys? makes it so easy a child could do it. As soon as you land on the site, messaging on the home page tells you who Fat Brain is and what it does right up front, along with the top 15 reasons you’ll love its site. It even includes a helpful “gift wizard.”

WHY IT WON A SILVER AWARD: carries plenty of unique toy products in a highly competitive industry. The site includes detailed images (as well as video with several products) that make it clear to shoppers how the toy is used.

The site also has easy-to-shop categories and subcategories with featured products, and best sellers are easily identifiable within the site. And the company’s customer service phone number is prominent, along with the live chat button. shows excellent use of customer testimonials, as well as video to provide additional information about the product,” a judge said. “There’s tons of product detail with no question left unanswered.”

WHY IT DID NOT WIN A GOLD AWARD: The site’s social media elements should be more evident. And the home page and checkout pages are cluttered and hard to get through, a judge said. “Clean those up, simplify them, and it’s a winner.” — TP

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.