Circuit City Announces Plans for Digital, Physical Comeback

Content Manager

Nearly a decade after filing for bankruptcy, Circuit City plans to make a comeback that includes a relaunched website on Feb. 15 and some limited brick-and-mortar locations.

Under CEO Ronny Shmoel, who acquired the assets in 2015 after TigerDirect.com failed to make a go, Circuit City will employ various store concepts and ecommerce technology offerings, according to a press release. Shmoel made the announcement this week at CES in Las Vegas.

Fortune reported that Circuit City’s plans call for kiosks and store-within-a-store concepts and eventually its own showrooms.

Circuit City also plans to partner with IBM, incorporating its Watson artificial intelligence platform to personalize the electronics shopping experience.

Circuit City filed for bankruptcy in 2008 and closed its last stores in 2009. It was acquired by Systemax that same year, and in 2012 merged with TigerDirect.com.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.