Consumers Stretch Their Budgets This Mother’s Day

Content Manager

Mothers-DayConsumers are expected to spend an average of $168.94 on mom, this Mother’s Day. This is an 11% increase from last year’s $152.42 and total spending is expected to reach $20.7 billion, according to the National Retail Federation’s Mother’s Day spending survey conducted by BIGinsight, in a press release.

So what will mom get this Mother’s Day?  According to the NRF, while traditional gifts such as flowers, apparel and gift cards remain popular, many consumers will stretch their budget a bit further and buy mom a tablet, smartphone or jewelry.  According to the press release, the survey found 14.1% of shoppers will spend more than $2.3 billion on electronics, up from the $1.6 billion last year, and 34.4% will buy jewelry, spending a total of 4.2 billion, which is up from $3.7 billion last year.

Spenders will also splurge on special outings, such as a brunch or dinner, clothing or clothing accessories, and personal service gifts such as a day at a spa, according to the press release.

According to the press release, the survey results show 34.4% will shop in a department store, however 28.5% of Americans will buy their gifts online, up from 25.6% last year and the highest in the survey’s 10-year history.



Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.