ComScore reported that U.S. retail ecommerce spending from desktop computers during the holiday season reached $53.3 billion, an increase of 15% from 2013.
Cyber Monday once again ranked as the heaviest shopping day of the year, with more than $2 billion in desktop buying, according to a comScore press release. It was also the heaviest online buying day, with $2 billion in desktop spending for the fifth consecutive year.
“The 2014 online holiday season was very strong overall as spending slightly exceeded our fairly optimistic forecast heading into the season,” said comScore chairman emeritus Gian Fulgoni. “Despite a shortened holiday calendar between Thanksgiving and Christmas and erroneous reports of flagging holiday sales, the American consumer proved resilient and flexed their spending muscle online this year.”
The day after Cyber Monday ranked as the second heaviest spending day of the season at $1.7 billion, followed by Green Monday ($1.6 billion) and Black Friday ($1.5 billion). During the holiday shopping season, 15 days exceeded $1 billion in online spending via a desktop, an increase from 10 days in 2013.