The Finish Line Inc. Launches Its Next Generation Mobile App

The Finish Line, Inc. announced the launch of its next generation Winner’s Circle loyalty app. With a  focus on personalization and commerce, the app includes a curated “inspiration” feed, tailored product recommendations, access to upcoming product releases and in-app shopping and checkout. Winner’s Circle customers can easily access status updates, rewards and exclusive “Finish Line Live” streaming video events.

“As we continue to define and refine the brand experience to inspire our customers and encourage them to engage with us, timeliness and relevancy are critical factors,” said Danielle Quatrochi, Finish Line’s senior vice president of digital customer experience and innovation. “Our latest iteration of the Winner’s Circle app gives us a unique competitive edge via the introduction of several app features not currently offered within the retail industry – complete with a truly frictionless shopping experience right in the palm of your hand.”

Finish Line’s Winner’s Circle loyalty program currently boasts more than 10 million members nationwide. The app upgrade will occur automatically for customers with the existing app. Users can sign-in with their Winner’s Circle account or join the loyalty program from within the app. First-time users will be prompted to select personal preferences and can modify those selections at any time within the app account settings. A new shop feature also allows customers to browse Finish Line’s full product assortment and make purchases directly through the application.

A new “Finish Line Live” feature provides Finish Line the ability to stream exclusive live or pre-recorded video directly to app users. The retailer will also incorporate in-store beacon and geo-fencing technology to launch tailored offers and in-store opportunities based on customer preferences.

Quatrochi added, “Consumer engagement is being driven more and more by mobile. Through this app we best leverage the strengths of each Finish Line customer touchpoint – in-store, online, mobile and social – for a holistic approach that brings our total brand experience to the highest level.”

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