Google’s Shopping Actions Ties Together Ecommerce Across Platforms

Content Manager

Google’s new Shopping Actions lets consumers order products across all of its platforms including voice assistant, YouTube, Google Maps and Gmail.

It has partnered with major retailers like Ulta Beauty, Target and Walmart by allowing them to list their products across Google search through the Google Express shopping service.

“The consumer is much more demanding,” said Daniel Alegre, President of Retail and Shopping Global at Google at ShopTalk. “In their minds they expect Google to understand the question really well and know so much more.”

Google Shopping Actions features a universal shopping cart and instant checkout with saved payment credentials across Google.com and Google Assistant. It enables one-click re-ordering, personalized recommendations and basket-building based on a customer’s purchase history and loyalty.

“It integrates everything from search to payment to give an exceptional omnichannel experience using data and machine learning,” said Alegre.

Alegre said Google knows consumers wants immediacy and is in the business of making retailers successful, drawing on its powerful algorithms, wealth of data and machine learning.

He said the intent is to increase loyalty, turning one-time shoppers into repeat customers. Shopping Actions uses a pay-per-sale model where retailers only pay for actual transactions. It appears within a sponsored shopping unit on the Google search page and on Google.com/Shopping.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.