H&M Tweets Plans to Launch U.S. Ecommerce Site

Swedish fashion apparel retailer Hennes & Mauritz (H&M) is a little late to the plate when it comes to ecommerce: It’s been selling in the U.S. market for more than a decade but you still can’t buy from its website.

But the company announced yesterday (via Twitter, no less) that it’s launching a transactional website in the U.S. by the end of this year.

“Good morning is an understatement!” the tweet begins. “H&M has decided to have online shopping in the US at the turn of the year 2011/2012! Stay tuned for more.”

H&M began selling in the U.S. 11 years ago when it opened a store in New York. Because H&M’s 200 retail locations in the U.S. are largely limited to major metropolitan areas (and heavily concentrated on the East Coast), its fans have been eager for the brand to begin selling online here.

The retailer operates in 38 countries, but currently offers online shopping in just eight—Austria, Denmark, Finland, Germany, Netherlands, Norway, Sweden and the U.K. H&M unveiled its transactional website in the U.K. this past September, and mailed its first print catalog there this month.

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