How to Choose Your Next Ecommerce Platform

As the demand for a faster and greater experience continues to rise from shoppers, it’s making retailers think more intuitively about their ecommerce platforms, and what they have to offer

In this technology report from Multichannel Merchant, you will learn If you should re-platform or redesign your ecommerce site, how to take a new platform for a test drive, how much time is needed to effectively re-platform, what type of platform is best for your needs, and more.

The following ecommerce experts are interviewed in this report:

  • Kathleen Craig, chief operating officer for Distinctive Apparel (Chadwicks of Boston, Metrostyle and Territory Ahead)
  • David Duplantis, president of global marketing, digital and customer experience, Coach
  • Alex Golshan, vice president of omnichannel and global ecommerce, BCBGMaxAzria
  • Annie Scopel, director North America customer service, Thule Group (SportRack, TracRac and UWS Brands)
  • Andrew Steiner, vice president of marketing and customer operations, AmeriPride
  • Jill Veracruz, ecommerce manager, Johnny Was

Sponsored by:

Digital River Logo


Thank you for downloading this report.
You may also find the following articles and reports of interest:

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.