How to Choose Your Next Ecommerce Platform

As the demand for a faster and greater experience continues to rise from shoppers, it’s making retailers think more intuitively about their ecommerce platforms, and what they have to offer

In this technology report from Multichannel Merchant, you will learn If you should re-platform or redesign your ecommerce site, how to take a new platform for a test drive, how much time is needed to effectively re-platform, what type of platform is best for your needs, and more.

The following ecommerce experts are interviewed in this report:

  • Kathleen Craig, chief operating officer for Distinctive Apparel (Chadwicks of Boston, Metrostyle and Territory Ahead)
  • David Duplantis, president of global marketing, digital and customer experience, Coach
  • Alex Golshan, vice president of omnichannel and global ecommerce, BCBGMaxAzria
  • Annie Scopel, director North America customer service, Thule Group (SportRack, TracRac and UWS Brands)
  • Andrew Steiner, vice president of marketing and customer operations, AmeriPride
  • Jill Veracruz, ecommerce manager, Johnny Was


Sponsored by:

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