Huge Weekend For FurnitureCrate.com

Although FurnitureCrate.com has only been around since October 2008, it has made huge strides during that period. Consider the numbers the three-year-old company generated from Black Friday and Cyber Monday.

Here are the numbers for FurnitureCrate.com’s 2011 Black Friday compared to 2010:

  1. 218% increase in the number of orders.
  2. 151% increase in revenue.
  3. 120 % increase in conversion rate.

And here are some statistics from Cyber Monday at FurnitureCrate.com:

  1. 44% increase in the number of orders.
  2. 90% increase in revenue.
  3. 36% increase in conversion rate.

“Those numbers surprised us,” says Jamie Braxton, marketing manager for FurnitureCrate.com. “We expected a slight boost. We’re offering significant discounts and customers are in the shopping mood so we expected some gains. But improvements of 100%-200% are beyond significant.”

Braxton says the company offered some new promotions that helped gain extra sales. “We put 100 of our select products on sale,” Braxton says. “We offered a ‘buy one get one free’ on 200-plus bar stools; and put extra markdowns on three popular brands.”

Braxton attributes the prodigious performance to the culmination of continuous site improvements and aggressive Black Friday marketing. “Plus, consumers are ready to buy on Black Friday thanks to all the media attention and great deals from big retailers.”

The site improvements at FurnitureCrate.com include design changes that make for an easier customer experience, more detailed product and manufacturer information, ensuring we have competitive pricing, and clean and consistent navigation throughout the site, Braxton adds.

Jim Tierney (jim.tierney@penton.com) is a senior writer for Multichannel Merchant. You can connect with him on Twitter (TierneyMCM) and LinkedIn, or call him at 203-358-4265.

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